Research and Markets: This Essential Southeast Asian and Australasian Transfer Switch

During 2009, the economic meltdown had taken its toll on the Southeast Asian and Australasian TS market. The market had contracted in the wake of retarded growth in the finance and IT sectors. It is poised to recover in the short term as economic recovery gets underway and enables more viable approaches to capital expenditure. New communication networks that cater to global system for mobile communication (GSM), 3G, and data center inception will be commissioned in the short term. Consequently, servers, voice over Internet protocol (VoIP), base stations, and mission critical equipment will be required to build infrastructure. "As TS systems ensure smooth transfer between loads, a demand spike for these systems is anticipated," notes the analyst of this research service. "The Go Green global initiative, which is closely aligned with power quality requirements, is likely to drive the total TS market growth in the long term."

As market maturity is imminent, innovation can help ramp up prospects, creating new business opportunities and triggering long-term growth. Manufacturers that have the capability to improvise on product footprint are likely to gain the competitive edge. There are substitutes, such as circuit breakers and contactors, in the total TS market, which offer lower cost alternatives to end users. These substitutes are commonly adopted, as price sensitivity is high in the total TS market, impeding market growth. Improvisation on product footprint enhances workplace ergonomics, whereby space constraints are mitigated for strategic development, such as future system expansion. TS is gaining traction in power solutions, particularly in the Southeast Asian region. System requirements are increasingly stringent and demanding in this competitive environment. Participants must go the extra mile to squarely meet system specifications. "Building awareness is crucial to ensure business progression," says the analyst. "Engineering consultants should not be neglected as they are vital links in the value chain, playing a decisive role in the decision making process."