Reynolds revving up new products

As a provider of software and services to auto dealers, the Kettering company watched helplessly as the number of dealers nationwide shrank about 20 percent. At the same time, those dealers still in business saw sales plummet.

The company

The company, a stalwart of the Dayton area since opening in 1866 as a business forms printing company, tallied more than 1,600 employees in the early-to-mid 2000s. It merged with Houston-based Universal Computer Systems Inc. in 2006. Today, along with its 1,300 employees in Kettering, the company has 4,300 globally.

• Web offerings geared toward consumers, a change from the past when all its products were geared toward the auto dealers. This includes Web sites that work on mobile phones and real-time updates on service status via the Web;