RingDNA Launches Twilio-Powered Call Solution to Help Brands Improve Sales and Marketing Performance

DemandResults partners with Twilio to launch RingDNA, a call sales and marketing platform that helps brands understand who is calling, how their ads are found and how much revenue is earned from calls.Sherman Oaks, CA August 30, 2011

The practice of using in a class

The practice of using in a class by itself or toll-free phone numbers to understand the relative return of ad investment is, in itself, not new. Select industries, just as car dealerships and realtors, have used the technique for years to get a rough idea of call volume from specific ads, however for most businesses, the cost and time investment in the process has been prohibitive. Twilio’s underlying innovation effectively democratizes these costs, making it possible for businesses of all sizes to eliminate blind spots in their marketing analytics utilizing trackable phone numbers enabled with for voice and SMS. RingDNA leverages the power of Twilio to target these features into a robust call tracking solution for all industries.

“The era of brands wondering which half of their ad spend is wasted is over,” said Howard Brown, founder and CEO of DemandResults. “Until now, bridging the gap between ad spend and revenue generated required a monumental effort. RingDNA does that out of the box.”

RingDNA clients will be able to instantly provision campaign phone numbers, and thanks to Twilio’s powerful and flexible infrastructure APIs, clients will be able to login to RingDNA from any browser and begin taking VoIP (Voice over Internet Protocol) calls delivered with advanced analytics in minutes.

Evidence-based marketing company

DemandResults is an evidence-based marketing company and innovator of cloud marketing products. DemandResults helps brands align their marketing and sales efforts, resulting in improved insight, efficiency, performance and revenue. Their unparalleled approach to marketing challenges takes the guesswork out of creative and strategic decisions to deliver real, measurable results. DemandResults's products help companies create enlightened and productive sales and marketing campaigns by enabling and automating revenue-based strategies.

More than half of Muslim-Americans in a new poll say that government anti-terrorism policies single them out for increased surveillance and monitoring, and many report increased cases of name-calling, … More »Most US Muslims feel targeted by terror policies

More than half of Muslim-Americans in a new poll say that government anti-terrorism policies single them out for increased surveillance and monitoring, and many report increased cases of name-calling, threats and harassment by airport security, law enforcement officers and others.