Ringio's Rich Calling Service Receives Makeover Following a Public Beta with over 300

When it comes to integrating intelligent call routing and CRM data, cost effectively, the SMBs rely on Ringio (News - Alert). Ringio is a provider of cloud-based services to intelligently route calls to any phone in the world along with relevant information about the caller. Ringio provides capabilities previously available only through call centers and proprietary customizations. Ringio has recently announced that through public beta, it has completed its trial with an updated version of its “Rich Calling” Service for small businesses. In its updated version, “Rich Calling” incorporates user-centric features. According to the company, this feature packed new version draws inspiration from the feedback of more than 300 early customers.

This feature allows calls and their CRM displays to be routed straight to those on PBX (News - Alert) extensions as well as those on direct-inward-dial numbers. For this, businesses won’t need to change recorded greetings and prompts.

Ringio informed that it can also make “virtual extensions” out of phones at home and mobile phones, either forming an entire hosted PBX or adding them to an installed PBX.

Another feature relates to its personalization capability. Personalizing the customer experience for every call, Ringio can automatically greet callers by name. It can also automatically route them to the person they spoke with last. The service can also reach employees on the fixed or mobile phones they desire. Calls can also be routed to a predefined list of employees, for a particular skill set, language or marketing campaign, for example, or evenly distributed to all employees to handle particularly heavy call volumes. Companies can also record, install and change custom greetings as often as they wish.

Additionally, Ringio makes self-service, web-based setup and administration of their office-communications systems practical for busy SMBs, with technical support for backup.