Rovio to design versions of Angry Birds for China

Angry Birds first started as an Apple iPhone app launched in December 2009, and has since become one of the most popular mobile games on the market. About 50 to 60 million downloads of Angry Birds are for use in Android devices, according to the company.

The company is targeting 100 million downloads of the Angry Birds game in China this year. This target is achievable if one considers China's vast number of mobile phone users, he added. According to the country's Ministry of Industry and Information Innovation, China has 889 million mobile phone users.

Small number for China

"100 million in effect is a small number for China," Vesterbacka said on the sidelines of the Global Mobile Internet Conference in Beijing. "We are not being that ambitious."

Rovio intends to attract China's users to the game by releasing Angry Birds on a variety of platforms just as PCs and lower-end feature phones.

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