S&S Worldwide Boosts Sales by 75 Percent with IBM Smarter Commerce Software in the Cloud

S&S Worldwide had been using a native application to serve up generic product recommendations on its Web site that accounted for only 5 percent of all online sales.  Nevertheless consumers today expect clear relevance to their interests at every step of the online shopping experience. Personalized product recommendations help meet that demand and generate a substantial revenue lift for the company.

Through its Smarter Commerce initiative, IBM is taking the lead in helping organizations like S&S Worldwide respond to market shifts in real-time by automating marketing, selling and fulfillment, and creating a consistent global brand experience. By tracking consumer trends and sentiment and interacting with clients in new ways, companies can strengthen their connections to their clients and improve their business processes.

String of successes for the company

S&S Worldwide's use of IBM software is another in a string of successes for the company, which has used personalized emails, product reviews, live chat and other interactive Web analytics and marketing techniques to steadily grow its Web sales to about 35 percent of its overall business, with roughly 11,000 products.

IBM has helped thousands of customers adopt cloud models and manages millions of cloud based transactions every day. IBM assists customers in areas as diverse as banking, communications, healthcare and government to build their own clouds or securely tap into IBM cloud-based business and infrastructure services. IBM is unequalled in bringing at the same time key cloud technologies, deep process knowledge, a broad portfolio of cloud solutions, and a network of global delivery centers. For more information about IBM cloud solutions, visit www.ibm.com/smartcloud.

National distributor of arts

S&S Worldwide is a national distributor of arts and crafts and sporting goods products for recreation, health care, and education professionals. S&S is headquartered in Colchester, Connecticut, and has been in business for 104 years. Currently the company employs roughly 300 employees.