Salesforce to buy cloud co Heroku for $212M cash

SAN FRANCISCO—In a move to expand its cloud computing efforts into mobile applications and social networking, salesforce.com Inc. said Wednesday that it will pay $212 million in cash for Heroku, which hosts developers' "apps" on its site for a fee.

The straightway era of cloud computing is social

"The straightway era of cloud computing is social, mobile and real-time. I call it Cloud 2," said Marc Benioff, salesforce.com's chairman and CEO. "Ruby is the language of Cloud 2."

The maker of customer relationship management software said it doesn't expect Heroku to add to its revenue in the year ending Jan. 31, 2012. It expects the deal to trim fourth-quarter earnings by 2 cents per share and by 12 to 13 cents per share in fiscal 2012.