Sify Technologies Launches Sify mylife, India's First Consumer Cloud Services

Sify Technologies Limited (Nasdaq NM: SIFY), a leader in Enterprise andConsumer Internet Services inIndia with global delivery capabilities, todaylaunchedIndia's first Consumer Cloud Services Platform, branded Sify mylife.Sify mylife will enable a Digital Lifestyle encompassing Communication,Education, Travel, Entertainment and Utility, with enhanced cyber security.

Whole new world of services

Consumers will now be able to access a whole new world of services,application developers can build and host solutions on Sify mylife andadvertisers can now talk to people who access the net, either at cafes, athome or on mobile internet devices like smart phones.

With this launch, an end-consumer can connect to Sify mylife from thenext-generation avatar of cybercafes. While Sify e-ports (cybercafes) arecloud-access-ready, any of the 1.6 Lakh* shared internet access points inIndia like cybercafes can also connect to Sify mylife either through a SifyBroadband connection or a specially designed 'Sify Edge device'. Sify mylifewill soon be accessible through Sify Home Broadband, Sify.com, mobile phonesand the Cloud connection device.

Speaking at the launch, Mr. Raju Vegesna, Chairman and Managing Director,Sify Technologies Ltd, said, "Having completed a phase of restructuring andconsolidation, Sify is now all set to unveil its new Consumer businessstrategy. Sify owns and operates some ofIndia's largest and most advancedData Centres and is a recognized leader in Enterprise Cloud services. It isthis knowledge and expertise that we are bringing to the common man. Sifymylife is a platform that will offer multiple services to our end consumersthrough our rich eco-system of cybercafes, advertisers and partners."

The occasion

Speaking on the occasion, Mr. Natesh Mani, President - ConsumerInfrastructure Business, Sify Technologies Ltd, said, "Sify has always workedtowards enhancing the online experience for consumers. InIndia, consumersaspire for a digital lifestyle. But the low penetration of connected PCs is achallenge. Moreover, 37% of internet access happens from shared access pointslike cybercafes**. As the creator ofIndia's largest branded cybercafe chainand with a keen eye on evolving consumer needs, we understand that cybercafescan no longer afford to be mere centres for internet browsing. Sify'ssolution is the next-generation avatar of cybercafes. Connecting to Sifymylife will make a cybercafe a one-stop shop for several lifestyle needs ofits existing and potential consumers and open up multiple revenue streams.The next generation avatar of cybercafes will offer a host of services thatwill soon be extended to the company's Broadband and Portal customers."

Sify is among the largest Managed Enterprise and Consumer InternetServices companies inIndia, offering end-to-end solutions with acomprehensive range of products delivered over a common telecom data networkinfrastructure reaching more than 600 cities and towns inIndia.

A significant part of the company's revenue is derived from CorporateServices, which include corporate connectivity, network and communicationssolutions, security, network management services, enterprise applications andhosting. Sify is a recognized ISO 9001:2008 certified service provider fornetwork operations, data centre operations and customer support, and forprovisioning of VPNs, Internet bandwidth, VoIP solutions and integratedsecurity solutions, and ISO / IEC 20000 - 1:2005 certified for Internet DataCentre operations. Sify has licenses to operate NLD (National Long Distance)and ILD (International Long Distance) services and offers VoIP back haul tolong distance subscriber telephony services. The company isIndia's firstenterprise managed services provider to launch a Security Operations Centre(SOC) to deliver managed security services. A host of blue chip customers useSify's corporate service offerings.

Consumer services include broadband home access and the ePort cyber cafechain cross more than 200 cities and towns inIndia. Sify.com, the popularconsumer portal, has channels on news, entertainment, finance, sports, gamesand shopping. Samachar.com is the popular portal aimed at non-residentIndians around the globe. The site's content is available in 8 Indianlanguages, which include Hindi, Malayalam, Telugu, Kannada and Tamil, Punjabiand Gujarati in addition to English.