Simplicity Leads to the Ultimate Sophistication with VOIP Enabler

Business communications is increasingly heading to a multi-dimensional platform with both data and voice intelligence being seamlessly shared. The business value of IP telephony and Unified Communication continues to grow as new applications get introduced. Yet, too often the technology takes center stage in discussions and the value of the solution is lost.

The business value of the solution

Decision makers are more interested in the business value of the solution and the potential return on investment than the technology. The opportunity exists to build a strong business, capturing market share, as businesses look to change over their communications platform and telephony solution from TDM to IP Telephony.  Business decision-makers often find the IP telephony and UC value proposition very attractive but the network readiness requirements create many challenges and barriers for both customers and partners.

Partners that offer customers IP telephony and UC also had challenges and risk given the voice on data deployment method. No two customers’ data networks are alike. Size, number of users, topology, and load variance – are all factors in the challenging business matrix facing partners today. Long sales and deployment cycles, dependency on other providers, expertise requirements, finger pointing and poor customer experience all contribute to the risks partners take every time they proceed with transitioning with a customer. Some choose to tell their customers to, “Get the network ready first.” This is a poor decision that results in the loss of control of the opportunity as it is now introduced to the competition. Others choose to offer old technology by keeping the customer digital all the while knowing that the future of telephony is IP. Another poor decision. 

Oliver Emmanuel, inventor of the UniPhyer and founder of Phybridge, combined both of these thoughts when designing a solution to solve the significant problem for customers and partners. Instead of converging voice on a data network he speculated what if we converge voice with data? The Phybridge (News - Alert) UniPhyer is the only networking switch to deliver Ethernet with PoE over a single pair with reach of 1,200 ft. The UniPhyer transforms the existing voice infrastructure delivering dedicated Ethernet and PoE ideal for IP phone deployment (and will also support any other IEEE (News - Alert) 802.af compliant-device like wireless access points, cameras, speakers etc.). The UniPhyer solution compliments and extends the existing data network optimizing a customer’s network upgrade for voice and data convergence. 

Business decision makers and the partners who serve them are interested in eliminating risks, reducing cost and optimizing their experience as they move to the future of communications and IP Telephony. The Phybridge UniPhyer can support the successful move. It is a paradigm shift in thinking and is an opportunity to save thousands of dollars while eliminating risk and stress.