
Skype Fires Execs., Will it Help Microsoft Get New Customers?
Although, Microsoft has not officially announced its future plans with the Luxemburg-based company, many speculate that Microsoft's fixation onto the revenue-losing internet phone company, according to Reuters, is based on the necessity to acquire more Windows and Office software clients; Skype is popular among small and medium sized companies, a perfect target audience for Microsoft's software. Should the contingency arise, Microsoft hopes Skype will enhance its take on mobile communication, the Windows Phone 7.
Finally in early May this year, Microsoft acquired to buy Skype for $8.5 billion dollars. Many agreed this amount to be exorbitant for such a company, nevertheless good news arrived for Microsoft as comScore, a leader in measuring the digital world, recently published a report showing a 134% jump in Skype's U.S. internet traffic between the months of April and May, just about the time Microsoft announced it would purchase Skype.
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