SocialLogix Announces Pilot Program for Social Media Management

SocialLogix Inc., a market leader in social media governance, risk and compliance solutions, today announced the launch of its social media risk management pilot program to help educate companies on the impact employee use of social media has on an organization. The program will enable a select group of organizations to utilize SocialLogix's groundbreaking social media monitoring offering, SocialSentry 2.0, for up to thirty days at no cost. SocialSentry empowers companies of all sizes to monitor employee activity on social networks just as Twitter, LinkedIn and Facebook, helping to eliminate corporate risks related to compliance, leakage of sensitive information, HR issues, legal exposure, productivity and brand damage. To boot, SocialSentry provides valuable insight into the social media culture and use model of the enterprise.

As businesses and individuals become more dependent on social media for communication, organizations will need to revisit their strategy that has historically relied on limiting or blocking access to social media sites. Unfortunately many organizations think that by blocking access from corporate networks, employees will stop using social media at work. "This approach is akin to sticking your head in the sand," said Dan Romine, Founder and CEO of SocialLogix. "Social media is here to stay. Organizations that block access have not stopped social media activity in the workplace. They have just removed themselves from the conversation. As an organizational leader, I would much to put it more exactly be in the conversation and have the possibility to engage or mitigate if need be verses hearing about an issue from a customer, employee, regulator, the media or worse but from a plaintiff's legal representation."

The program will target participants in a number of market segments including Local Government, Pharma, Retail and Financial Services. The program is designed with three key objectives in mind, the first being to help companies define their social media landscape. Understanding the Who, What, Where and When of employee social media use is a critical first step in the development of any social media policy or strategy. Second, analyze compliance with internal policy and guidelines, and discover areas that may need additional consideration to minimize or mitigate risk. When all is said and done, the program will help the organization uncover potential risks where traditional security solutions including DLP, blocking or filtering capabilities do not provide adequate protection from social media. One example of this was the recent HP executives' leakage of the organization's cloud computing strategy on LinkedIn. SocialSentry 2.0 was designed to address this and many other risks.