Study Says Social Media Sucks at Driving Traffic

SMM is not the same as marketing on search networks. To harness SMM one has to analyze ones fans, group those findings into silos, and at that time reanalyze each silo in order to create marketing content in other words relevant. Easy? Not! Art Butcher is hitting it on the head taking everything into consideration. Offline push yields poor results when taken online. Google leads in search since its research evaluates the worth of a site’s content along with context to what the searcher seeks. SEM content has to speak to the searcher to fill the need for what is sought, and ad text to landing page content needs to be uncluttered. So as the web continues to evolve into becoming the ultimate source to find what one seeks, businesses will need to conform to meet the needs of the consumer instead of the reverse. Ask yourself, when was the last time you clicked on an ad your favorite social network? So why would you think a consumer would be any different? Thanks for affirming what I already knew!

No surprises here. Even the correction makes sense. Search engines will rule the roost for a during yet. Social media? What many don’t realise is that the Twitters and Facebooks are, to tell the truth, search tools … and that’s where the crux lies. You have business and you have social. Social is a big market, really, it is THE market. everything is evolving and all will evolve or fail. Why? Here’s the ting, I have never used Twitter or Facebook to gain followers (who, in business, wants a thousand Bieber fans following, who will never buy from you and have a tendency to Tweet stuff like “Follow me and I’ll follow you back”?!? By all means, my point is, social media is good for search, because if you can fit loction, product and service in 140 characters, you CAN gain top 10 results on Google. I can give you a hundred targeted Tweets of mine which appear in the top 10 on Google.

Article which suggests Google is all?

I’ve read elsewhere an article which suggests Google is all? Nah! As powerful as she is in bringing content to browsers, MSN has a big trump card which I am not sure she even realises … and it’s all related to search. Bing search will, in the near future, start making serious gains on Google. With every computer/windows program bought, Bing becomes the default search engine for that user …

Our business is seasonal, however our traffic breaks down like this 35% Google, 12% Facebook, 12% StumbleUpon, 8% Bing, 7% Yahoo, 26% others. The big 3 search engines make up 50% of Traffic, 24% just from Facebook and Stumble alone, the rest from blogs, article dir, shopping portals, YouTube, etc.Twitter is deep down no where to be found. Never did of the same type place, seems to be taking everything into consideration a waste of time, perhaps i should try posting what i ate for breakfast, had for lunch, what i am watching on TV! Depending on what you include in the Social media realm, i would say our traffic is very good from this. Like as not somebody’s not doing it right.

Twitter and Facebook are so overrated as promotional tools for business it’s sickening … social media sucks in general…long live person to person contact

Finally a study and some facts that deal with the obvious. You want business you go to Google, you need to socialize you go to Facebook!

Not so sure. I am a partner in a consulting firm and a small business marketing firm that markets only through social media with great results. Exactly LinkedIn with the consulting firm and twitter and facebook for whocanihire.com.

If it looks too good to be true it probably is. I have told my customers from the beginning of all the hype to put their money on PROVEN ways to generate business instead of grabbing the straightway BIG thing. We are living in a time of quick fixes … there simply aren’t any magic pills for business growth.

Greater value than just providing direct traffic

Still I think they have a greater value than just providing direct traffic. As a small business owner, it’s improved my name recognition greatly. I believe it’s improved my standing in my market place and for that it’s a cheap and easy way to get our name out there.