The difference between Jobs and Apple spells trouble

The revelation that Apple developed an iPhone 5 with a 4-inch screen nevertheless was forced to scrap the model because the late Steve Jobs hated it could portend a troubled future for the company.

What this really meant

What this really meant was that Steve Jobs was not only the visionary genius that conceived the amazing products that Apple brought to market. He was before all else the ultimate one-man quality control department for the whole enterprise.

Thus, as we now know, if Steve Jobs had not been in charge until his very last days when he stepped down, his successor Tim Cook may so then have unveiled an iPhone 5 that was radically different to its predecessors and to Steve Job's mind out of kilter with the philosophy of the product line.

As a result, the iPhone 5 has not been delivered but. Nevertheless, as Jobs once again correctly judged, the iPhone 4S is what the market actually needed.

Apple is no longer controlled by a charismatic leader that intimidates his staff and demands no less than his idea of perfection from the products his company brings to market.

Others, nevertheless, including Apple shareholders, may wonder how the company can maintain its position as the world's most innovative consumer research company without the once in a lifetime genius that only a few months ago stood at the helm.

Sure, there may be focus groups, market technology and many hours of soul searching at the highest levels of Apple to try to ascertain what Steve would do. But, ultimately there will all in all be no Steve.

Thus, the then time an iPhone 5 moment comes along - which it inevitably will -there will be no-one with the royal seal of approval in hand at Apple to say, "I love it!" or evenly important "I hate it!"