The Truth About Google, Verizon and Net Neutrality

It's true that there's something going on between Google and Verizon regarding net neutrality, but it's not a business deal. While neither company is commenting specifically on what their discussions have been about, the information Google and Verizon provided makes the direction pretty clear.

Way to have material such as video

This means that Google is looking for a way to have material such as video and voice services delivered with their priority set so that the material is still useful when it gets delivered. For example, if voice traffic suffers from too much latency or jitter in transit, it's nearly unintelligible to the listener. You've probably heard this kind of thing on a Skype call if you were on a bad connection or on a cell phone call when the cell user had a really crummy signal.

If this sounds familiar it's probably because you're doing that in your enterprise already. You call it QOS (quality of service), and it's a critical feature for some types of traffic, especially the voice traffic that is handled by your VOIP (voice over IP) phone system. What Schmidt is suggesting is that Internet providers do the same thing.