There's No Clear Winner in Google's Search 'War'

Improvements to search results would be good news when turning to Google for information on nearly any subject, whether fax machines or cloud computing. On the whole, Google searches, as millions of users experience on daily basis, often involve sifting through pages of useless, SEO-doctored links of little or no value. However is Google as a matter of fact trying to do better?

Then there is the major issue about how companies use SEO innovation to boost their rankings, which has generated much controversy recently when the New York Times revealed the creative ways JCPenney was going about improving its search results. Perhaps Google's announcement about its "big algorithmic improvement" was in response.

And what about so-called content farms that pay non-expert freelancers exactly according to instructions pennies per post or nothing at all as they pollute Google searches with worthless content in hopes of making a quick buck? I tested Google's new search research myself and didn't see any improvement for this major issue, nor for any of the other Google-search drawbacks mentioned above.