Thinking Phone finds success with UC approach

We sat down recently to talk about hosted VoIP services offered by Thinking Phone Networks with Steven Kokinos, the company's president and CEO. Thinking Phone Networks targets large and mid-tier enterprise customers and currently has about 500 business clients covering over 2,000 offices. The company's largest client to date provides services to about 7,000 users.

Thinking Phones' analytics engine was designed with contact center best practices applied more broadly to give management visibility into actionable information to help drive people and process efficiency. As one case study example of how analytics improved the enterprise ROI, a financial institution was experiencing rapid head count increases in its account services group yet was not seeing a corresponding improvement in response rates to internal customers in other areas of the company. The departmental process review used unified communications analytics was able to determine what was happening and why. Process improvements were identified, an improved capacity plan was developed, and new personnel schedules were put in place to better align individual skill sets with department needs. According to the company, customers saw response rates climb nearly 10-fold.

In another example, Kokinos noted recalled the case of a sales vice president's need to better understand when and how sales personnel followed up on leads. In this scenario, the sales executive used mobile unified communications data to track and analyze real-time trends for sales lead follow-up (or lack thereof) without waiting for the data that had previously required input data from the sales team members.