Tibco aims at Salesforce, Socialtext with launch of Tibbr platform

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Tibbr, first announced in late 2009, will be launched Monday at an event in San Francisco. During sharing the nevertheless-familiar concept of information streams with other social platforms, Tibbr throws in a twist by having users follow specific "subjects": data, topics, or events generated by a company's existing business applications, or rather than specific people in the organization.

The platform as well allows workers to integrate their Tibbr streams with outside social networks just as Facebook, if they desire. Administrative settings let such tie-ins be one way only, ensuring that corporate data doesn't make it outside the firewall.

Tibbr as well offers an "event stream framework" that line-of-business managers can use to create subjects without help from IT. For instance, a sales manager might want to pull in a stream of frequently updated or accessed fields from the company's CRM application.