Verismo Helps Pay TV Providers to Cross Borders

Verismo initially started out in the retail business, selling its over-the-top set-top boxes by cooperating with companies like Sherwood and Netgear as well as its own VuNow brand. Verismo EVP Dhaval Ajmera told me during a phone conversation yesterday that his company eventually decided to move up the chain and target MSOs directly.

Extended platform last year

It rolled out an extended platform last year, which is capable of combining OTT video with linear TV delivered over the Internet. The company now wants to up the ante by adding VOiP services and a broadband modem to its hardware, enabling triple-play packages. That proposition is especially interesting to MSOs that try to extend their market beyond their traditional reach. In other words: Verismo doesn’t anticipate providing its technology to Comcast, but it could sign up with someone who wants to compete on Comcast’s (CMCSK) home turf by carving out a niche.