Video media provider offers new technology to ad market

With its LCD advertising video screens growing, even if after all a limited feature of offices and supermarkets across the island, Andrew Pairman's Intelligent Multimedia says it is this week rolling out new innovation that will provide its clients with the facility to track who's viewing their ads, thereby enhancing their ability to more precisely shape the message.

Internet services provider

Anbell Telecommunications an Internet services provider, whose offerings includes voice-over-Internet protocol; and

According to IML's business development manager, Dominic Azan, the projection is to add another 100 viewing locations to the 56 that the company however has by yearend, and by another 50 or more by then and there June.

The then 18 months

"Our business plan calls for 200 or more screens over the then 18 months," Azan said. "We are at the tip of the iceberg."

"We have been able to target people during doing their business, by communicating with them during they are waiting inline," Azan, the business development manager. "We educate, entertain and give advertisers an possibility to communicate with them."

The IML hopes to

It is that experience the IML hopes to but exploit by using the innovation to deliver greater value for the customers, by providing them with more specific profiles of the 'audiences'.