Voice Broadcast Provider CallFire Starts to Work on Project with Ipsos Loyalty

CallFire is a provider of an enterprise-grade VoIP (Voice over Internet Protocol) platform that has the capability to deliver voice broadcasts, call tracking, and SMS text messaging campaigns. Located in Santa Monica, Calif., CallFire offers high-availability systems, easy-to use but innovative user interfaces, a high level of developer support, and unprecedented customer care in order to help companies completely transform the way they do business.

The ground up to be utilized

CallFire has built its cloud telephony platform from the ground up to be utilized by large enterprises and has recently started working alongside market innovation firm Ipsos Loyalty. Since the collaborative effort began, CallFire has already collected data from seven million customer satisfaction calls for the company, a press release revealed.

As a leader in market innovation, Ipsos formulates customer satisfaction surveys as part of its market technology, mainly for large retail chains around the country. When working with CallFire in this instance, a phone number with an individual code was printed at the bottom of every sales receipt and clients were at the time encouraged to call that number to take the survey. Ipsos Loyalty will straightway closely look at the results from these surveys and make recommendations to the national retail chain on how they can improve their service.

Release stated that it

A release stated that it was about a year ago that Ipsos Loyalty approached CallFire because they were looking for a company that could offer them a scalable, reliable telephone service that had the ability to managed complex situations. CallFire Professional Services at that time worked with Ipsos to create an IVR that would change questions based on how a customer responded, change the order of the questions and answers making them much more random and give respondents the option to leave voice messages at the end of the survey. CallFire and Ipsos work is not done nevertheless, as the duo continue to make any changes that may be needed in the survey.

Dhaval statement pretty much summarizes CallFire's mission statement and in other words to work with all customers quickly and efficiently so that those customers can spend their time focusing on keeping their clients satisfied, no matter if they are a big or small business.