What Cloud Applications Might Mean for Sales Personnel and Service Providers

Cloud-based application delivery might have some as a matter of fact interesting implications for sales personnel. Up to this point, lots of organizations have resisted selling some products because provisioning, support or training issues have been onerous. That's the reason why more organizations selling communications services have avoided selling business phone systems or premises networking equipment and services, for instance.

What might be the case in several years

But consider what might be the case in several years, when most software bought by small, medium or enterprise clients is available "in the cloud." Those products will use a Web browser interface and will assume only that the user has broadband and access to Web browsers. In part, the software will be available from one or more mobile and PC Web stores as so then.

So consider the changes: where sales organizations might have stayed away from representing business applications of all the installation and support issues, "provisioning" will amount to downloading an app from an application store. Or consider products just as business networking, which traditionally has involved some pretty serious research skills, on-site installation, certification and support requirements.

These days, the office network is based on Wi-Fi. There is a broadband connection to the premises and at the time an access point and some on-site radios. However most of the other issues that have been involved in setting up and maintaining cable-based networks are gone.

Matter of going to an app store

Provisioning increasingly will become a matter of going to an app store and downloading the programs. That has huge implications for the ways sales organizations can approach business clients.

Want to learn more about cloud communications? At the time be sure to attend the Cloud Communications Summit, collocated with TMC’s ITEXPO East, taking place Feb 2-4, 2011, in Miami. The Cloud Communications Summit will address a growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. To register, click here.