WineNation Selects Ruckus Wireless for First of Many Nation-Wide "Big Box" Retail Facilities

More Robust Wi-Fi Enables Employees' Use of Handheld Devices for Price Checks, Inventory Counts and Orders; and Support for In-Store Kiosks and Guest Broadband Access

SUNNYVALE, CA--(Marketwire - November 22, 2010) - Ruckus Wireless™, the smart mobile internetworking company, today announced that WineNation (www.winenation.com), a big box specialty wine and spirits retailer, has standardized on Ruckus ZoneFlex "Smart Wi-Fi" to provide robust Wi-Fi services in its 25-50,000-square-foot retail facilities throughout the country.

PCI-compliant, the Ruckus Wireless Smart Wi-Fi equipment is being used to support higher efficiency standards for employees, enabling them to rely on laptops and handheld devices to help customers find products located throughout the store, check inventory levels, place orders and print signs and labels, among other things. The network will also be used to provide wireless broadband access for customers, to support forthcoming in-store kiosks and voice-over-IP (VOIP) handsets, and to facilitate operation of the store's customer classroom.

eTribeca, llc, a long-standing Ruckus partner, worked with WineNation to provide rapid deployment of the Ruckus Smart Wi-Fi infrastructure. According to Gary Berzack, CTO/COO of eTribeca, "The business model for WineNation is to operate with a fast construction and turn-around of their new spaces, which demand flexible Wi-Fi deployment. At any given time WineNation may identify a number of locations where we need to respond quickly to their deployment needs. The Ruckus equipment enables us to do that."

"With recent technical advances, Wi-Fi has become a much more powerful utility. Our industry stands to benefit from being able to adopt next-generation devices and applications that deliver an enhanced in-store experience to our customers, while also enabling employees to un-tether themselves from back-room computers and perform their jobs more efficiently," said Thomas Trone, president of WineNation, based in Potomac, MD. "As the world becomes more mobile and customers' expectations for a state-of-the-art shopping experience grow, Ruckus' Smart Wi-Fi system will allow us to create an environment where people want to come to shop, sample, learn and simply spend time. The possibilities are endless for us to utilize technologies of the future that will continue to improve the way our business operates."