5 Trends In Mobile Advertising

Currently, mobile advertisers use traditional methods of ad targeting: device, demographic group or context. However in five years, mobile ad targeting will become more relevant to a person’s behavior and current location. To illustrate, online advertising network Adverline has an AdNext server that builds a prediction model of spatial and temporal relevance for delivering ads to mobile users. The company has tested this with the COEX Mall in South Korea, and it found a 70 percent confidence level that ads displayed are spatially and temporally relevant.

Most mobile ads today are delivered as relatively simple text or banner formats. They are clickable nevertheless not very interactive. Rich-media ads are available too, yet they are not as widely deployed for a variety of reasons: more cost, and not all devices render them then. In five years, interactive ads will be common, and users will be expanding, collapsing and manipulating them in ways that are for all that unfolding. This will unleash creative minds to show off their capabilities. As well, innovation like augmented reality will make the interaction with brands and the world around consumers more interactive: Imagine looking at your mobile screen and playing a Zynga game sponsored by Coca-Cola, based on your physical surroundings.

Meanwhile, companies like Google, Apple and Millennial Media currently rule the mobile advertising space, and some of those will continue to have an impact over the straightway five years. Google now has activated some 190 million Android devices worldwide. It generated around $2,500,000,000 in mobile advertising earnings. It is a figure that’s gone up 2.5 times over the past 12 months. It may not be hard to imagine this number could easily double to $5 billion over the then and there 12 months. Conversely, Apple launched their iAd network in 2010.

The adoption of smartphones

"As the adoption of smartphones and media tablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target," Gartner innovation vice president Andrew Frank said. Before, advertisers targeted other media because the audience could be better classified, where the mobile Internet was a homogenous blob of consumers.

Mobile ads in North America should grow to 28 percent of the global market by 2015, with revenue jumping to $701 million this year and $5.7 billion in four years. Western Europe will spend $569 million on mobile advertising in 2011 and $5.1 billion by 2015, Gartner said. Asia/Pacific and Japan remain leaders in mobile advertising, comprising 49.2 percent and 33.6 percent of the world market.

The lab is a Stanford engineering technology team that asks fundamental questions about the marriage of mobile communications and social networking, and begins to design the future of open-source social networking. MobiSocial is working to create a new class of mobile and social computing innovation that works in consumers' interests during enabling all the positive aspects of social media – from e-commerce to closely knit social circles.

Among the most likely firms to leverage the potential of the personal cloud for mobile advertising earnings are Apple, Google, Amazon, Facebook, and Groupon.