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Advantech Unveils Intelligent Systems and Internet of Things Strategies

Reading, UK, 04 July 2012 - Advantech Embedded and Network Computing Group has delineated its forward looking strategy for UK markets, developing from industrial cloud computing, through intelligent systems, to the ubiquitous Internet of Things.

The Industrial Automation

With the Industrial Automation and Industrial Communications markets evolving to encompass Cloud Computing, Advantech’s Internet of Things and Intelligent Systems strategies and solutions will be the major drivers for forthcoming developments. Advantech's five year goal is to take the strategies from their initial articulation in the Far East, North America and elsewhere, to a global audience aided by local support in the UK and Europe.

According to IDC, the worldwide market for cloud computing is predicted to grow from $18billion to $42billion in 2012, bolstered by its adoption in the industrial systems segment. Advantech has long-recognised that cloud computing would be the direction of future industrial development and has developed solutions exactly designed to help its business partners construct their own industrial cloud.

Advantech supply partner commented, "Intel is leading the intelligent systems transformation with much of our innovation already woven into the fabric of our daily lives, from retail kiosks to intelligent telecommunications networks," said Simon Wilyman, EMEA Director, Channel and Broadmarket, Embedded Sales Group. "By working closely in collaboration, Advantech is able to develop first-to-market embedded solutions across multiple segments including digital signage, healthcare and industrial."

The industrial cloud offering are

Key components of the industrial cloud offering are: identification; manageability; interconnectivity; security protection. These components align strongly with Microsoft's vision of intelligent systems, which identifies six key attributes as essential to deliver sustainable business value - identity, security, connectivity, manageability, analytics and user experience.

Windows Embedded general manager Kevin Dallas has assured partners like Advantech that existing Microsoft skills could be harnessed to deliver future intelligent systems that would work with multiple devices and could span the network and into the cloud. For Advantech the focus is on vertical applications; and business models and services, as the company refocuses on this definition of intelligent systems.

Going furthermore, Advantech has begun the process of preparing the company, its product lines and sales channels, to meet the demands of this new intelligent world. It embraces the Internet of Things as a key concept driving company development for the coming years.

The Internet of Things

The Internet of Things, or Intelligent Planet, goes beyond the familiar people-to-people networks or machine-to-people information by collecting and controlling data anywhere anytime and deriving intelligence from these data.

At Advantech, the concept of IoT is disseminated throughout the business and has led to the development of products and services that will enable end users to collect, use, manage and control the flow of information and data. As precursors to this new research, RFID and M2M have been applied in the same way, nevertheless IoT goes much furthermore. Automation devices backed by cloud intelligence will gather data from sensors buried in the environment and many other places to auto-manage our industrial systems and urban areas. Automation will shift from open automation to intelligent automation with always-on interconnected and pervasive intelligent devices that keep systems and services running smoothly.

With ubiquity after all some way henceforth, Advantech is however preparing the path by embedding IoT features in relevant products, so that they will be IoT-ready as before long as clients and their systems are. As IoT grows in popularity, the second stage is to enhance product value. For instance, intelligent sensors with self-judgment features can enable sleep modes when the power supply is low. The third stage is the so-called "ubiquitous network" where the Internet of Things is built into in all things and complete object-to-object omnipresent communication has become a reality.

The recently launched Advantech online Solution Forum has live seminars and online trade shows featuring leading automation products and innovation highlights.

Advantech Co.,Ltd. is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. Our mission is to enable an intelligent planet with Automation and Embedded Computing products and solutions that empower the development of smarter working and living. With Advantech, there is no limit to the applications and innovations our products make possible.

Advantech UK, Unit 13 Suttons Business Park, Suttons Park Avenue, Reading, Berkshire RG6 1AZ. Tel: +44-0118-929-4540, Email:

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