Amazon Web Services Launches Brazil Datacenters

Before AWS launched in early 2006, businesses would take on the massive capital investment of building their own infrastructure or contracting with a vendor for a fixed amount of datacenter capacity that they might or might not use. This choice meant either paying for wasted capacity or having to worry that the amount of capacity they forecasted was insufficient to keep pace with their growth. Many businesses spent time and money managing their own datacenter or a co-location facility, which meant time not spent on growing their actual business or differentiating their offering for clients. Over the past five years, AWS has changed the way that businesses think about innovation infrastructure--incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, scale seamlessly by adding or shedding resources as quickly as you wish, free up scarce engineering resources from the undifferentiated heavy lifting of running your own infrastructure--all without sacrificing operational performance, reliability, or security.

"Many South American clients have been using AWS in existing AWS Regions across the U.S., Europe, and Asia. With the launch of the new South America Region, these clients can now run their applications in Brazil, which significantly reduces latency to end-users in South America and allows those needing their data to reside in South America to easily do so," said Andy Jassy, Senior Vice President, Amazon Web Services. "South America is full of innovative companies and with the move into this region we are excited to help moreover businesses innovate faster, accelerate their pace of research delivery, and save money by either migrating their existing systems to the cloud, or starting fresh with AWS-powered environments."

The largest airlines in Brazil

Gol Airlines is one of the largest airlines in Brazil and is using AWS to help provide onboard Wi-Fi service for clients and for automatic communication between airplanes and the onboard content system. "Datacenters are not Gol Airlines core business, so by using AWS, we can focus on research, our clients and our business. AWS provides us with easy to use, low cost servers that are highly available, scalable and flexible to help us provide research infrastructure that is all in all very new to the airline industry," said Giselma Silva, Technology and Products Business Unit at Gol Airlines.

R7 is a portal owned by Rede Record and one of the most accessed in Brazil. According to Edson Brandi, Director of Innovation R7, "We use AWS in the daily operation of our portal to deliver 100% of static content through our portal structure. Amazon CloudFront [AWS's Content Distribution Network] provides us with excllent performance in delivering this data to users anywhere in the world, during also making it easy to integrate to other Amazon cloud services that we use, just as Amazon Simple Storage Service. The infrastructure from AWS is allocated dynamically throughout the day, increasing or decreasing according to our audience. By making use of AWS, we always have the right infrastructure to serve our clients. The launch of the local infrastructure will bring us additional opportunities to increase the speed to Brazilian users in a cost-effective way."

Launched in 2006, Amazon Web Services began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup clients businesses in 190 countries around the world. AWS offers over 21 different services, including Amazon Elastic Compute Cloud, Amazon Simple Storage Service and Amazon Relational Database Service. AWS services are available to clients from datacenter locations in the U.S., Brazil, Europe, Japan and Singapore.

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