Analysis of the Audio Conferencing Services Market

The North America audio conferencing services market will continue to grow into 2012 and onward. Conferencing has become a standard tool utilized by enterprises to conduct business across remote locations. The use of conferencing is encouraged and promoted because of the cost savings it provides.

Revenue growth will slow down in the then and there few years as price points continue to decrease. A weaker economy may negatively impact service provider usage and earnings in 2012. But, this trend is likely to be countered by a globalization trend and increasing demand for worldwide collaboration solutions.

The market demand for self-service features

Current providers are evolving to meet the market demand for self-service features and cloud-based solutions. Additionally, all Tier 1 providers support audio solutions integrated with Web or video tools. As Web and videoconferencing become more accessible, the unattended audio conferencing market will increasingly become a feature of such more comprehensive solutions and its share as a standalone product will by degree decline. Nevertheless, the audio component will always be required as a part of the Web or video collaboration service. Voice over Internet Protocol access will never fully replace the traditional time division multiplexing forms of call entry.

Furthermore, standalone attended audio conferencing products will always be required for premium, white-glove events. Providers who specialize in attended services will continue to see revenue stability, though growth rates in this segment are likely to remain relatively low.

The PSTN lines

Providers that do not own their network continue to rely on carriers to supply the PSTN lines, which places them in a less favorable position. Additionally, global growth has become a key differentiator and a strategic priority for audio conferencing service providers. To address these challenges, audio conferencing service providers are expanding their infrastructure to support cloud-based architectures that will provide more seamless and flexible solutions with greater scalability and global accessibility.

The audio conferencing market is highly competitive and market participants strive to boost customer satisfaction to reduce churn and ensure revenue growth. Both large enterprises and SMBs are continually raising their collaboration requirements. In response, audio conferencing service providers are developing value-added solutions ranging from integration, customized billing services, and reporting capabilities to satisfy the needs of their customer base.

The conferencing

This strategic analysis is part of Frost & Sullivan's continued coverage of the conferencing and collaboration marketplace. Within this analysis, Frost & Sullivan has identified industry challenges, key trends, market drivers and restraints, and competitive trends in the North American audio conferencing services market. Furthermore, this study provides revenue minute, pricing and revenue forecasts. It as well includes competitive analysis and estimated vendor market shares. This analysis provides market participants with a detailed look at the current and changing dynamics in the fast-evolving audio conferencing services marketplace.

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