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App Store Technology Helping Businesses Manage Software

There's a huge productivity gap between modern software and the aging manner in which most enterprises nevertheless distribute and manage applications on personal computers.At a time when business models and whole industries are being upended by improved use of software, IT providers inside of enterprises are everything considered painstakingly provisioning and maintaining PC applications in much the same way they did in the 1990s.Even more, with using these older models, most enterprises don't even know what PC apps they have in use on their networks and across thousands of computers. That means they're as well lacking that visibility into how, or even if, these apps are being used, and they may even be paying for licenses that they don't need to.To examine the ongoing problems around archaic PC apps management and how new models -- taking a page from the popular app store model -- can rapidly boost the management of PC applications, BriefingsDirect recently interviewed the President and CEO of Embarcadero Technologies, Wayne Williams. Wayne has more than 15 years of experience in founding and leading companies. He was appointed CEO of Embarcadero Technologies in 2007 and he is a former COO, Senior Vice President of Products and CTO at Embarcadero.The interview was conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: Embarcadero Technologies is a sponsor of BriefingsDirect podcasts.]Here are some excerpts:

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest research topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unequalled, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

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