Arbitron Mobile Adds Tablet Measurements to Its U.K. Mobile Trends Services

Based on an opt-in panel of 3,500 adults aged 18 and older, the Arbitron Mobile Trends Panels service in the United Kingdom can now provide app, web, media, device and network metrics for all major tablets to boot to smartphones; the latter have been available since 2009. The newly released Tablet Index reports complement the existing Smartphone Index reports.

Said Dr. Hannu Verkasalo, Senior Vice President, Arbitron Mobile, "Over the past two and a half years, our smartphone panel has earned a solid reputation as a trusted source of insights into the behaviour of the mobile consumer in the UK. We are now able to provide for tablets all the reports that we currently deliver for smartphones. Importantly, we are as well able to compare and contrast the behaviour of tablet users to that of smartphone users, so that marketers, content providers, app developers and wireless access suppliers can optimise their mobile strategies in a rapidly evolving environment."

The first quarter of 2012

Based on data from the first quarter of 2012, among tablet and smartphone users aged 18 and older in the Arbitron Mobile Trends Panels services in the US and in Europe:

Comparing the time spent on major categories of tablet and smartphone activities among users, while the first quarter 2012 in the Arbitron Mobile Trends Panels services in the US and in Europe:

The existing User Experience Report from Arbitron Mobile covers multiple factors driving user loyalty for smartphones and tablets, including battery life time, network performance and speed, coverage and dropped calls as so then as memory consumption.

Clients of the Arbitron Mobile Trends Panels service access reports on tablet and smartphone users via a web-based dashboard, custom reports and analyses as so then as preformatted executive summaries.

Arbitron Mobile, before Zokem, has been operating a smartphone innovation panel in the UK since August 2009. The newly released innovation capabilities that complement the before smartphone-focused technology and App Tracker and Executive Summary reports are now available in the UK.

Opt-in panel of 3,500 smartphone

Arbitron Mobile Trends Panels™ service is based on an opt-in panel of 3,500 smartphone and tablet users in the United Kingdom. These panelists voluntarily install a proprietary, on-device software meter, which allows marketers, content providers, app developers and wireless access suppliers to better understand how mobile consumers use their tablets and smartphones.

The service can detail how people use their smartphones and tablets to access apps, surf the web, engage in social media, participate in e-commerce, view and act on advertising and employ their devices to communicate.

The service as well tracks online usage both over Wi Fi and cellular networks as then as offline and online apps and web usage.

Arbitron Mobile currently operates syndicated mobile innovation panels in six countries: United Kingdom, United States, France, Germany, Finland and Denmark. Arbitron Mobile as well operates custom panels, licenses its innovation and has performed ad hoc technology in in broad outline 50 countries worldwide. Arbitron Mobile has operated in the mobile media measurement field and provided measurement and research services for the past eight years and is the pioneer of the field with the first mobile on-device metering panels deployed for media research.

Arbitron Inc. is an international media and marketing innovation firm serving the media -- radio, television, cable and out-of-home; the mobile industry as then as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter ™ and the PPM 360™, new technologies for media and marketing innovation.