Aussie startup takes accounting to the Cloud

Sydney-based startup Interactive Accounting has taken accounting to the Cloud. The organisation has been around for two years and has Australian clients in the retail, travel and medical industries. Computerworld Australia spoke to founder Guy Pearson the business and the potential the Cloud holds for startups.

I'm founder and director. Interactive Accounting is an online chartered accounting firm that focuses on achieving set deliverables for a fixed price. When all is said and done, we use tools that provide advice about your business and investments right now — we don't analyse what happened last year because that's in the past.

The reason for the increase in startups

It is the reason for the increase in startups. It has reduced the capital expenditure required to start a new business. You can now pay as you use most of your critical applications to run your business and in a lot of cases there are free versions available.

Be disruptive. Define your target market, find out what you want, what their problem is and tailor your solution to resolve that problem. Your challenge is at that time to continually develop your business, don't settle, your competitors will take your customers.

By never thinking we are 'done'. We always focus on looking for new and better ways to serve our customers and streamline our processes. At the time we technology our ideas by speaking to peers, providers and looking at the way other industries are doing things and applying the best methods to our business. We focus on client benefits and these are ever changing, so we need to change consequently.