BloomReach Launches, Optimizes Brand Site Search

Alumni from Google, Cisco and Facebook will officially launch a digital search marketing company and suite of platforms Wednesday supported by cloud computing. Co-founders Raj De Datta, CEO, andAshutosh Garg, CTO, lead the BloomReach team. The group tackles issues relating to data search and social create, as so then as better ways to structure Web sites for optimization.

The business problems

Dattaidentified the business problems; and Garg, the innovation issues afterwards spending five years at Google working on several underlying Web search algorithms. The results manifested a Web Relevance Engine(WRE) that could crawl the Internet and expose the best products and services through Apple, Bing, Google and Yahoo, as then as social networks like Facebook, among others.

The research, WRE, gathers data on content andanonymous user behavior. It analyzes 1 billion consumer interactions and semantically interprets the products and services on more than 1 billion Web pages daily. WRE automatically alters Web sites tocapture that consumer demand by presenting the most relevant content.