Branding, Brand Management and Winning

The second speaker, Shawna Vercher, was more broadly appealing. The best of that presentation was communicating the importance of an integrated brand management strategy using multiple media types with dedicated personnel and tools. Interestingly, Broadvox has a dedicated Internet marketing guru and we coordinate our efforts from this blog to Facebook, YouTube, Twitter, and LinkedIn. Shawna suggests using online tools to track your comments or events affecting your brand on a 24 hour basis. I agree. A key tool for us is to use Google Alerts to track comments regarding Broadvox, key company personnel and our competition. It’s cheap, it’s effective and today it is necessary.

Growth Market

My first presentation today is too influence VARs to "Sell into a Growth Market". It is part of the Telecom Reseller Week track and the target audience will be the channel partners that support many of the companies represented here. IT Communications is one of the few undisputed growth markets. Shifting from PRIs to converged T1s and Ethernet is the way to make money. Selling IP PBX (Private -Automatic- Branch Exchange)s with SIP trunks is a winning strategy. Including cloud computing solutions just as hosted communications broadens your markets and places you in the center of an exciting discussion on how applications and services will be delivered. My point is this. The recession is over. Stop failing strategies and embrace the new. SIP Trunking, Unified Communications, hosted services and cloud computing are the new.

My second presentation is as part of a panel discussing Hosted and Premises based solutions. I have discussed that a lot in this blog so I’ll end with this. It is not hosted "versus" premises, it is hosted "or" premises. Wining is the goal. Generating more revenue is one way of measuring that success. Support your prospects and clients by identifying which best fits them and at the time offer that solution.