Broader Adoption of Cloud-Based Technology Likely Among Small & Mid-Size Businesses

Fonality, North America's fastest growing business communications company, today released the results of a comprehensive survey conducted byWebtorials, which measured 2012 communications goals and challenges for small and mid-size businesses. The "2012 Small and Medium-Sized Business Communications Plans and Priorities State-of-the-Market Report" revealed a 14 percent increase in the sector's understanding of cloud-based service options from last year. But, optimizing the total cost of operations however remains the top priority for SMBs.

The benefits of cloud solutions gains momentum

"As awareness about the benefits of cloud solutions gains momentum, these findings suggest that SMBs are beginning to connect the cost-saving potential of these services to their overall mission of reducing expenditures and minimizing TCO," said Fonality CEO David Scult. "During controlling costs by investing in new innovation seems contradictory, cloud-based communications tools, in particular, can be leveraged to drive competitive differentiation and maximize operational expenses. As a result, this innovation can help spur growth through enhanced productivity and efficiency."

With system-agnostic solutions designed exactly to meet the individual communications needs of SMBs, Fonality offers VoIP (Voice over Internet Protocol), UC and contact center desktop and mobile solutions that are simple to use, easy to manage and affordable to deploy. The company's cloud-based model provides the same services of traditional IP systems without costly hardware, infrastructure or lengthy implementation cycles. Total cost of ownership is dramatically reduced by 50 percent, or more, during users enjoy access to powerful communications services normally reserved for the largest of companies. To learn more, visit www.fonality.com/cloud-communication-video/.

Fonality is North America's fastest growing business communications company and a leading provider of cloud-based VoIP and Unified Communications solutions for small and mid-size businesses. With a unequalled software model approach, Fonality provides all the features of legacy providers without the cost or complexity. Founded in 2004, Fonality has delivered more than 3 billion phone calls across the cloud during enabling more than 1 million users of open-standard based communications software. Investors include Intel Capital, Draper Fisher Jurvetson and Azure Capital Partners. Visit www.fonality.com for more information or call 877-FONALITY.

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