Clarus Looks Toward the Cloud from ITEXPO

While the world of cloud communications and hosted services develops rapidly on a global scale, it is easy for industry players to feel as even though they have to play catch up. But some organizations do possess the foresight to make upgrades and improvements to their solutions earlier the train leaves the station.

One such company is Clarus Systems, a provider of VoIP (Voice over Internet Protocol) management and monitoring services. At ITEXPO East 2012 in Miami last week, I got the chance to sit down with Clarus’ Senior Vice President of Product Development, Gurmeet Lamba. He shed some light on where the company took its software and services in 2011, and where it sees the marketing going in the coming months and years.

Clarus added support for Cisco tablets in the enterprise last year – a smart move considering the growing notion of the "consumerization of IT" as some put it. Lamba told me, "These consumer-based devices are entering the workforce. Just because it’s a tablet or a phone does not mean that users are going to have lower expectations on reliability and liability of the device. So we are in the business of ensuring in the extreme high service availability and service performance of all enterprise communications devices."

Sounds pretty efficient to us. As the services are built from the "bottom up" for unified communications, users are assured that Clarus’ research has not been adapted for UC, nevertheless rather is originally intended for UC operations.

In looking towards the future, Lamba mused on the subject of the cloud. He mentioned that during cloud communications simplifies things for the end-user, it creates issues for those providing real-time communications research. With hindrances including infrastructure complexity, a decrease of visibility in the infrastructure, and complex service requirements, Clarus actively works to address these challenges using its proactive testing approach.