Creating an infrastructure for IP growth

The growing popularity of IP networks within companies prompted Charlie Vogt to take advantage of the need for specialized technology in the market.

The president

The president and CEO of Genband Inc. grew his company by turning competitors into clients and merging with smaller companies in the market. Innovatively consolidating communication, Vogt has led Genband Inc. to be a global leader of IP infrastructure and service solutions.

"One of the best ways for us to continue to grow is to try to find greater ways to consolidate space," Vogt said. "In the same fashion, in our space, as more and more of our industry transitions from a TDM legacy network to an all IP network, there is a lot of new innovative research that we have found to be very attractive to us."

Three years ago we saw ourselves as a small emerging company in the VoIP (Voice over Internet Protocol) space. looked in the mirror and saw ourselves competing with companies like Alcatel, Ericson, Nokia, Siemens and others, we saw that we had better innovation - until further notice in our view. We felt there was a way we could help those companies be more successful in branding their end-to-end solution, and we took this landscape we were competing with and challenged ourselves with the possibility to find a way to partner with what was our competitors.

Lot more competitive

We've fostered some fantastic relationships that have enabled these companies to be a lot more competitive. When we look at our innovation, it's a subset of a broader, condensed solution, so we don't find our business partners … to be competitive. They view us to be an additive in the overall, end-to-end solution that has made them more cost effective and more feature-rich competitive.

We spend a lot of time in front of the clients: the office of the CTO, our PLM and engineering team, our management team and me, and we foster a lot of those ideas ourselves. We are constantly looking at ways in which we can solve problems that we foresee. … The companies who ultimately a lot of success are looking at problems that are going to occur in the network two to three years from now, and how they're going to help those clients solve those today.