Demand for property search applications surges

New Zealand's most popular mobile phone app for property searching, Realestate.co.nz, hit a significant milestone this week, with its 50,000th download.

The app, developed in New Zealand in association with Westpac Bank, is the only smartphone app with GPS location-based property search capability that tracks the New Zealand property market.

Little over a year ago on the iPhone platform

Since its release a little over a year ago on the iPhone platform, the mobile app has grown steadily in popularity, with more than 200 downloads a day. This surged again in October when the app debuted on the Android platform, which at that time saw over 6,000 downloads in that month alone.

"Smartphone usage has anyway you look at it changed the way consumers look for property to buy and rent, and will influence how the real estate industry markets properties into the future."