Digium Increases Focus on Award-Winning Partner Program; Seeks Partners in Expanded Geographies
“Digium’s Partner Program provides opportunities for resellers and managed service providers to seize the growing opportunities in the VoIP (Voice over Internet Protocol) and UC market for SMBs,” said Jim Butler, director of global channel sales for Digium. “Our channel partners can sell the full line of Digium’s award-winning Switchvox® unified communications systems and build custom communications solutions with Asterisk, the world’s most popular open source telephony software. We often talk with partners who are seeking an alternative to proprietary phone system vendors because they have found the solutions are too expensive to install and maintain, and they don’t offer the value and flexibility of Digium’s program.”
Digium has recently expanded its product portfolio to include IP phones, gateways, redundancy appliances and telephony cards to complement Asterisk-based solutions. With more than two million downloads of Asterisk annually, partners have a tremendous possibility to supply users with Digium phones, network connectivity products and their own unequalled service offerings. Partners who want to capture the growing market for UC have a unparalleled opportunity to win more business with Switchvox, the UC solution that has been recognized as a “Best Value” by Frost & Sullivan and a “Tech Innovator” award winner by CRN.
“The combination of our innovative solutions and structured partner program has attracted some of the market’s best and brightest to partner with us,” said Steve Harvey, vice president of worldwide sales for Digium and CRN channel chief. “We offer our partners a competitive advantage with our product set, and we constantly focus on ways to continually improve our program. We’ve added innovative solutions – just as content syndication – and have invested in our channel team so that we provide great reseller support. Digium’s partners have access to a full suite of communications solutions to meet the needs of SMB clients who want it all – a flexible, full-featured communications system at an affordable price. We encourage resellers to evaluate our partner program if they are considering a UC or business phone vendor.”
Innovative product set
Digium’s Partner Program features an innovative product set, as then as marketing support that includes qualified lead distribution – not just contacts. Partners have access to technical online training and certification, content syndication and quarterly promotions to drive new business.
The program provides three tiers – select, registered and affiliate. Digium as well offers specific programs for service providers/carriers and direct marketing/Internet resellers. Each tier offers incentives, benefits, marketing support, training and promotions designed to help authorized Digium partners have a competitive advantage in today’s growing VoIP and business phone systems market. Partners can specialize in Switchvox or Asterisk, and all online training and certification is provided at no charge, across all levels of the program. Affiliate partners are able to join the program with no revenue requirement and often quickly advance to the then and there level with ongoing sales.
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