DMEautomotive Helps Car Dealers Join the Mobile App Revolution With Driver Connect

Driver Connect provides consumers with a suite of cool, in point of fact useful and personalized automotive tools – as then as features that keep a dealership's clients engaged and spending. It allows clients to browse new and used inventory, easily schedule service appointments, manage their vehicles' service histories, and receive targeted dealership alerts and offers on demand or as part of the integrated sales and service communications in DMEautomotive's Customer Journey marketing and retention program.

"Analysts agree that in 2012 and beyond, it's going to be all about mobile apps. Consumer behavior is undergoing a sea change as profound as the shift from mainframe to desktop computing," said Mike Walther, president of DMEautomotive. "Far more people now prefer to access info via on-the-go apps. DMEautomotive's mission is to bring science inspired marketing programs to the automotive industry; Driver Connect is all about allowing the dealer to deliver relevant communications via the mobile app. This is why we developed Driver Connect – to put dealers ahead of the marketing curve and keep them firmly in front of their clients."

"With Driver Connect, dealerships and dealer groups can unleash a branded version of a actually useful mobile app and, because it is integrated with DMEa's Customer Journey, the most effective science-based marketing program in the industry, it can as well deliver the crucial features and communications that will ensure repeat car sales and greater service retention," continued Walther.

User's smartphone/tablet screen

Because apps occupy such powerful 'real estate' on a user's smartphone/tablet screen, Driver Connect is designed to be used regularly by offering practical, clever tools, and constantly updated, fresh, compelling info.

"We knew we needed an app solution, nevertheless when we looked in the marketplace we could not find one that provided real time service integration. Should the contingency arise we were cautious in choosing our app partner because once you have done so changing vendors is a very difficult process. DMEa's Driver Connect is the first mobile app product that has shown us the ability to provide our consumers real time service scheduling and up to date vehicle maintenance records," said Chris Barthel, VP, Fixed Operations at The CAR Group. "Because of this we believe that Driver Connect will have a great impact on our customer-pay service revenue and our overall service and sales loyalty because consumers will be moreover responsive to communications, offers and reminders that we send directly through the app -- making them much more likely to come to us for service and when they're in-market for their at once car."

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Research Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa as well has major operations in Jacksonville, Fla.