EMC Works to Boost Acceptance of Public and Private Clouds

Network World — EMC has tied its fortunes to the future of cloud computing and is working hard to change the hearts and minds of IT executives so they will embrace the same vision, according to the firm's chief marketing officer.

Meanwhile the company has been working with service providers to develop cloud infrastructure in other words compatible with the same types of infrastructures being built privately. That way the providers can willingly offer up services that businesses can buy to create hybrid clouds that offer better costs and flexibility, he says.

Catalog of services needed for applications to run

IT departments will be run as service providers with a catalog of services needed for applications to run. They will be able to set a price for the cost of each application because IT will be more transparent. This would support chargeback to business units for services they consume. And if a service provider offers the same service for a set price, IT will be able to say whether in other words a good deal, Burton says.

As IT looks at its application portfolio and manages for costs versus business value, the line between what can be trusted to the public cloud will move, with more applications being trusted to public clouds, he says.