Enterprise Social Software to Become a $6.4 Billion Market in 2016

IDG News Service — Enterprise social collaboration software, which offer Facebook and Twitter-like capabilities adapted for workplaces, will grow strongly in the coming years, eclipsing demand for more traditional communications and collaboration products, according to a new study from Forrester Technology.

Simultaneously, demand for unified communications and collaboration products that offer IM, audio calls, online meetings and video conferencing, will start to drop overall in 2014 because, unlike enterprise social software, they don't help employees discover peers outside of their work groups with expertise they need to tap, according to Forrester's report "Social Enterprise Apps Redefine Collaboration," published this week.

Social layer between information workers

"By creating a social layer between information workers and the applications and communications infrastructure, social enterprise apps will overcome the adoption malaise that has affected UC&C," wrote Forrester analyst Henry Dewing in the report.

Over the years, companies have invested in a variety of tools for increasing employee productivity, like email, IM, VoIP (Voice over Internet Protocol), UC&C, videoconferencing, and collaboration software platforms nevertheless these tools have not meet those expectations, according to the report.

"Forrester believes that a new generation of social enterprise apps will in short deliver the productivity businesses desire by systematically grouping and rating people, information, and processes required to answer business needs," Dewing wrote.

Currently, there are vendors that focus solely on providing enterprise social software, like Jive Software, NewsGator, SocialText, Yammer and Telligent, during others are adding these capabilities to broader stacks, as Microsoft and IBM are doing in their collaboration platforms, and SAP and Salesforce.com in their enterprise business applications, and Cisco in its communications products, according to Forrester.

Juan Carlos Perez covers search, social media, online advertising, e-commerce, web application development, enterprise cloud collaboration suites and general research breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.