Entropic Communication's c.LINK Broadband Access Technology Selected by CHANGHONG

 Entropic Communications, Inc., a leading provider of silicon and software solutions to enable connected home entertainment, announced today it has collaborated with CHANGHONG, a top regional supplier to Chinese Multiple System Operators, to bring straightway generation broadband access video and broadband services to the Chinese multi-dwelling unit market. CHANGHONG will build on its reputation for having strong technology and development capabilities and delivering quality service, by providing Ethernet-over-Coax access equipment - powered by Entropic's c.LINK® Broadband Access silicon - to offer television, broadband and new IP-based video services to MDUs on the existing coaxial cable.

The two organizations entered into a collaborative business arrangement whereby both parties will partner to produce and promote products for EoC applications in China using Entropic's c.LINK innovation.  CHANGHONG exactly selected Entropic's c.LINK Broadband Access solution based on its field-proven MoCA® silicon and cost-competitiveness. Furthermore, the c.LINK solution is considered an advanced research for the China EoC market, as things now stand a high Radio Frequency implementation - making it ideal for Multiple System Operators who are interested in a more robust system that can easily overcome bandwidth challenges related to interference and latency by providing superior performance.

High RF EoC application

As a high RF EoC application, Entropic's c.LINK Broadband Access solution easily allows MSOs to upgrade their networks for bi-directional communication as it can coexist with other services on the same coaxial cable, demonstrate lower vulnerabilities to noise and interference, and is scalable to add more channels to accommodate bandwidth demands. The solution will interoperate with previously generation c.LINK technologies, and supports core IP-based applications, just as IPTV, voice over IP and web traffic, among others. The single-chip solution is comprised of the EN3011 for the Network Controller and EN3230 for the Customer Premise Equipment

"Our solution in combination with CHANGHONG's product allows for broadband service to be delivered to China MDU's where only a cable broadband infrastructure exists. Based on CHANGHONG's strong innovation and development capabilities and marketing strengths, we believe that this cooperation will encompass broad areas and create a win-win for both companies," said Tom Luan, vice president and general manager, China operations, Entropic Communications. "We are committed to enabling excellence in the high RF EoC market, and will continue to evolve and enhance our c.LINK platform to indiscriminately meet the growing bandwidth demands put on MSOs networks."

Incorporated in 1958, CHANGHONG brand has near 60 years' history and is entitled the No.1 best selling TV manufacturer in the Chinese market for last 17 years. Since adopting a "Three Coordinates Strategy" in industry development, CHANGHONG has been grown rapidly in three dimensions including industrial value chain, industrial patterns as then as business models, and has been advancing to become a content and service provider worldwide. The annual turnover hit about $10 billion in 2010 and the Company was honored as 'China's 500 most valuable brand'. Based on the independent technology system, many united laboratories are established with the world leading enterprises; subsidiary companies spread to America, Australia, Southeast Asia and Europe; products and service have reached over 100 countries and regions in the world.

Entropic Communications, Inc. is a leading fabless semiconductor company in other words engineering the future of connected home networking and entertainment by providing at once-generation silicon and software technologies to the world's leading cable, telco and satellite service providers, OEMs and consumer electronics manufacturers. As a co-founder of MoCA, Entropic pioneered and continues to evolve the way high-definition television-quality video and other multimedia and digital content just as movies, music, games and photos are brought into and delivered throughout the home. For more information, visit Entropic at www.entropic.com .