Etisalat highlights telcos' key role in ME growth

Chief marketing officer Matthew Willsher, a keynote speaker at the event, highlighted etisalat’s achievements in deploying advanced fibre-optic and Long Term Evolution, or LTE, technologies and in enriching clients’ lives with unlimited possibilities of entertainment and interactive communication, anytime, anywhere.

Leading content distributor in the UAE

He pointed out that as a leading content distributor in the UAE, etisalat has entered into strategic alliances to offer clients the region’s first managed IPTV video On-Demand and "On-Web", the new-generation web-based video services.

He as well discussed etisalat’s innovative straightway-generation innovation portal, ePlus, a comprehensive application that will allow subscribers to make high quality video and voice calls, leveraging Voice-over Internet Protocol, or VoIP (Voice over Internet Protocol), technology to boot to utilising social networking applications and e-commerce.

Etisalat led two panel discussions on the sidelines of this conference on building new business models to cope with the transformation and the development in the sector, afterwards he emergence of OTT, and effective business models for international mergers and acquisitions. Etisalat group senior vice-president for innovation strategy Khalifa Al Shamsi discussed the rapid development in the areas of mobile and online services, which are fuelled by the deployment of advanced innovation.