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Extole gives social advocates reason to 'share'

Against that backdrop, a three-year-old innovation company called Extole has created what it calls a social marketing service with a very simple mission: It rewards your company's most vocal advocates within social networks simply for saying what they are already saying.

Using Extole, companies can reward clients who share their messages or talk about them within social networks just as Twitter, Facebook or via more traditional forums just as email or blogs. These rewards can be very specific, just as a $15 coupon for a future purchase or discounts.

Typically, Extole charges a standard subscription based on the volume of business in other words being driving through its clients' brand advocates, Bandlow said.

Heather Clancy has written for United Press International, ZDNet, Entrepreneur, Fortune Small Business, the International Herald Tribune and the New York Times. She holds a degree from McGill University. She is based in New Jersey.

My daily writing is focused on looking for topics for my blogs, GreenTech Pastures and Business Brains. I as well write often about emerging innovation trends just as mobile computing, unified communications and cloud computing. Occasionally, I will pop up at an industry conference in some sort of speaking capacity. In cases where a speaking engagement involves a sponsor that may be covered in this blog, that fact will be disclosed in coverage as the case may be.

My corporate writing work as a general rule consists of crafting technology white papers about some aspect of research. After all that my commentary mentions a company for which I have provided consulting advice, I will disclose that fact. But, there is no connection between these projects and the topics that I'm covering in my blog.

More information: Smartplanet