Fans can integrate their lives into Jasmine's hit single

Microsoft noticed that pop singer Jasmine Villegas has more than a million Twitter followers, many of which discovered her when she opened for Justin Bieber, and a Klout score of 88. This high social media profile led to Microsoft approaching her to create a new kind of music video, one that Microsoft could use to show off the capabilities of Internet Explorer with HTLM5.

Based on each person’s Facebook data, the interactive video for "Just a Friend" is designed to make viewers feel part of Jasmine's life at a bowling alley, dancing at a friend's party, and even share her suspicions about a cheating boyfriend. Fans can as well influence the story, play games, and receive a VoIP (Voice over Internet Protocol) phone call that seems to be from Jasmine and which changes depending on what they did while the video.

"All of the online experiences we are creating are designed to challenge conventional thinking about what's possible on the Web, whether it's for online gaming, movies or now music," said Ryan Gavin, general manager for the Internet Explorer team. "In such a case, we wanted to show a dramatically different take on a music video that puts the focus on the fans and the music. As part of this, we as well continued our focus on using to ensure the best possible experience for everyone."