Funny how things stay the same

In the 1950’s, business ads were direct, targeted, and, by current standards, at times offensive. In a television commercial, an actor might dialog for up to 30 minutes about the wonders of a non-stick skillet. Now, a small gecko talks in an ambiguous accent about car insurance, via streaming video, on a smart phone. Other guerilla advertising techniques, just as "viral videos" feature 15 second speed ads. Viewers allow these advertisements on "webisodes" because of the enjoyment and convenience of watching the content.

A great strategy to employ in the development of your advertising strategy is a "Marketing Funnel." This tool helps to lead your clients into a wide funnel , which becomes more and more narrow, until a purchase is made. Some marketing funnels may consist of simple concepts, just as, collecting names and addresses from mailers or sign-in sheets. Others may employ strategies, just as pay-per-click ads, e-coupons, tagging your advertisement with search words, banner ads, pop-ups, and social media. For more information on starting your "marketing funnel" go online to find the right one for your business.

Watch the commercial for AT & T’s 4G LTE (Long Term Evolution, latest standard in the mobile network technology) service, which comically illustrates how even the average Joe can use a smartphone with high-speed data to record and send videos in seconds, at that time post images and videos to Facebook, YouTube, and e-mail . Other commercials show people porting interactive television, movies, internet and e-mail with them during they participate in their daily activities. A recent study indicated that 43% of consumers use their computers or smartphones and tablets to make purchases. You can’t afford to miss out on this action.

Take advantage of cloud computing. Cloud computing is a way to store data via "virtual servers" on the internet. It is a way to save storage space, as so then as allow others safe access to data. Cloud computing includes full applications, storage service and spam filtering. Innovation shows that the cost for cloud storage for one gigabyte is 3 cents, compared to 75 cents in-house. Look for businesses to invest 20% more into cloud computing by 2020. Coming shortly: ratings for cloud computing services. These services will help identify security issues on servers hosted by third parties.

If you advertise your business in Boston, New York, Chicago, Los Angeles or Washington D.C. try advertising on electronic billboards in bus stops. These billboards have charging ports, where consumers will view your commercial during charging their devices. Look for expanded sites shortly.

Finally, be ready to adapt to changes in your market environment. Diversify your business practice, and be prepared to modify your advertising strategy to mimic the changes in the market. If need be, hire a marketing consultant to help devise a marketing strategy based on your particular needs.

New innovation for smart phones

A new innovation for smart phones and tablets is on the way. Qualcomm’s Mirasol display will supplant liquid crystal displays and organic light-emitting diodes, which, today, make up the majority of screens. These new screens will show 30 frames per second and smoother playback of streaming video, during using less energy.

Longer lasting batteries for smart phones and tablets on tap by 2015—a new lithium ion battery which will last 10 times longer.

"Augmented Reality" research will be everywhere. This will allow smart phone cameras, automobile mechanics, mapping services and many other services to use innovation which will provide the same effect as the imaginary lines you see on the football field in NFL broadcast games.

Flexible smart phones which can be bent or twisted to complete commands. Users will engage pressure and screen flexing to convey commands, instead of tapping on a screen or keypad.

Body Language interfaces, similar to those used in Xbox games, will grow at places of business to help consumers, say, try on an outfit without getting undressed.

Rohm, a Japanese firm, will create a research which will allow phones to send and receive data for the moment five times faster than today’s models.