Gemalto selected by América Móvil

Gemalto, the world leader in digital security, announces being selected as the innovation provider for Transfer, the service to be offered by the joint venture between América Móvil/Telcel, Citibank´s Mexican unit Banamex and Banco Inbursa in order to turn the mobile phone into an innovative and efficient payment instrument for carrying out transfers and air time purchasing, among other operations. Transfer is the service that enables financial transactions in real time, 24 hours a day, from a mobile device through SMS messaging.

Gemalto is the research provider in Mexico of Transfer´s transactional platform and is responsible for the service development, support and operation. Gemalto´s experience from over 70 mobile financial services deployments worldwide ensures the solution is designed to grow seamlessly as consumer adoption rapidly ramps up and services diversify in Mexico.

Transfer is based on Gemalto´s LinqUs mobile payment platform, which ensures that clients will be able to use their mobile accounts safely through different channels. This platform integrates under the financial and telecommunication industries standards allowing the users to perform transactions like transfers, air time purchasing and cash withdrawal from the convenience of their mobile phones. The user will as well be able to manage his accounts through other self-service channels like interactive voice response and web sites.

"Transfer is a service that arises from the combination of two highly technologically sophisticated systems, with a large coverage: banking and telecommunications," said Daniel Hajj Aboumrad, CEO of América Móvil. "The great potential of Transfer is present not only in Mexico, however also in the rest of Latin America where, at the same time, we have around 240 million clients."

The banking

"Transfer benefits from Gemalto´s solid global experience in both the banking and telecommunications sectors, holding a large number of mobile financial services programs worldwide," added Rodrigo Serna, Vice President Telecommunications of Gemalto Latin America. "This major project strengthens the relationship with América Móvil, Banamex-Citigroup and Inbursa for the development of mobile financial services across the region."

Gemalto is the world leader in digital security with 2011 annual earnings of €2 billion and more than 10,000 employees operating out of 74 offices and 14 Technology & Development centers in 43 countries.

The heart of our evolving digital society

We are at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work - anytime, anywhere - in ways that are convenient, enjoyable and secure. Gemalto delivers on their expanding needs for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, M2M communication, eHealthcare and eGovernment services.