Global Business Software Market to Reach US$384.8 Billion by 2015, According to New Report by Global Industry Analysts

GIA announces the release of a comprehensive global outlook on the Software Industry. The advent of the digital age has made software a ubiquitous necessity and demand for the same will continue to grow steadily into the future. Driving forces in the market remains the rapid expansion of Internet, Intranet and Virtual Private Networks, and proliferation of Internet connected devices just as PCs, laptops, palmtops, smartphones, and tablets.San Jose, California February 15, 2012

Perpetual quest for expanding global presence

A perpetual quest for expanding global presence and enhancing brand awareness has led business organizations turn to Internet and mobile devices for communication. The emergence of cloud computing is now driving opportunities for the software industry. Cloud innovation is an emerging paradigm computing concept that enables both information research infrastructure and software to be delivered directly over the Internet as a service. Epitomizing “frictionless” self-service transactions, the cloud delivery models have irreversibly changed how software is developed, distributed and consumed. This type of an arrangement whereby companies can expand network capacity, and run applications directly on a vendor’s network, offers a host of advantages with the most primary being radically lower IT costs. The lower budgetary requirements and commitments allow even smaller companies to piece at the same time an IT project at minimum cost.

Cloud computing is expected to continue to reshape the IT marketplace, creating new opportunities for suppliers, and catalyzing vital changes in conventional IT offerings. The market is set to expand in the upcoming years, as small and medium sized business networks as then datacenter managers, step up their efforts to build a cloud infrastructure. In an era where companies are Internet inspired, the rise of the cloud is no ordinary phenomenon, and vendors in this space are poised to strike against a hidden goldmine.

Software companies and vendors poised to successfully compete in the marketplace will be those that deliver software-as-a-service. SaaS has already been incorporated into the strategy of all leading and fast growing software companies worldwide. The growing shadow of SaaS darkening the software landscape of late is interestingly the result of the 2007-2009 economic recession. SaaS based service vendors have hit the cord by outrunning their traditional counterparts by donning new dual roles of technologists cum strategic partners. Leveraging the numerous benefits and sophistication of cloud-computing, SaaS based software vendors have emerged to provide customers not just research solutions however to be their strategic ally in meeting their in a class by itself and specific requirements and goals. Additionally, SaaS based solution vendors are offering applications in modules unlike the conventional strategy of providing a full suite of applications, in doing so allowing customers to purchase only those modules that service their specific functionality needs. And these modules are architectured around open web services standards, in this way making integration with existing applications easy and less expensive.

Information Security Software, just as, Identity & Access Management, Secure Content Management, Intrusion Detection/Prevention, Security & Vulnerability Management Software, and Firewall/VPN are as well expected to perform then in the upcoming years. As a tool to help businesses to effectively integrate technical and business information and enhance the efficiency of processes, ERP software, just as, Enterprise Asset Management, Product Lifecycle Management, Human Resource Management, Supply Chain Management, are as well expected to perform then in the marketplace.

Global Industry Analysts, Inc., is a leading publisher of off-the-shelf market innovation. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale innovation reports and analyzes 40,000+ market and innovation trends during monitoring more than 126,000 Companies worldwide. Serving over 9500 customers in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.