Here's How To Make Paid And Organic Search Work Together

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Earlier, he was a staff research writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was as well a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... → Learn More

Specifically, it released a case study about how hotel marketing agency HeBS Digital used integrated tools from both BrightEdge and Adobe to manage organic and paid search results for Loews Hotels. The strategy supposedly paid off in a 63 percent increase in revenue from online room bookings and 44 percent ROI increase on targeted keywords.

BrightEdge is the on-demand leader for Search Engine Optimization Management. The company was started by Jim Yu and Lemuel Park to serve the unmet demand for enterprise-class innovation that would help marketers extract the most value out of organic searches. While the two years following its inception, BrightEdge worked closely with the leading SEO practitioners at the largest companies to develop what is today the most comprehensive and user-friendly SEO platform. As a result, many Internet savvy companies...

The founder

Jim Yu is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry’s first cloud computing platform. At Aether Systems, Jim ran the product management team responsible for the product strategy, roadmap, and delivery of the...