Hook users on achievement

Choy is one of dozens of Internet mavens, social media experts, marketing gurus, venture capitalists and entrepreneurs participating in the upcoming Digital East conference in Tysons Corner, VA, Sept. 28-29.

Choy was before the CEO of Peerpong, a Q&A service using NLP/semantics for identifying interests and knowledge from social streams. Prior to Peerpong, Ro was Chief Revenue Officer for RockYou and responsible for leading all the business efforts for the company and Director at eBay Motors, leading the online parts business. Prior to eBay, Ro co-founded Cima Systems, a leading VoIP (Voice over Internet Protocol) software provider for auto dealers.

In 2011, according to eMarketer, Choy notes, “27 percent of all Internet users were social gamers of some sort and 42 percent of all social networkers play games. In all 62 million people are playing social games of some sort. So a lot of people are playing games in a social network and buying certain types of virtual products.