How Procter & Gamble Learned To Love Technology

During the visit I learned how giant P&G, now $85 billion in size, has leveraged new technologies just as cloud computing, big data, powerful analytics, fast networks, teleconferencing and social media. P&G's products today reach two-thirds of the world's population. But to boot to P&G's current mass footprint, Healey and Passerini as well want to reach P&G's clients on a 1-to-1 basis. Such intimacy is an ambitious goal for P&G. However it is possible, Healey and Passerini say, in the era of fast networks and powerful analytics.

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