In cloud, power shifts from providers to consumers

A consumer-friendly cloudFortunately for IT consumers, the shift to services, and especially cloud-based services, has been steadily shifting this power back into the hands of consumers. First, cloud computing has a great potential to democratize IT solutions by eliminating the entry barriers into this market. It can eliminate entry barriers for consumers by removing the need for upfront investment. It is much easier for a small start-up to have dozens or even hundreds of server instances running at a given time, without the need to buy these servers, build a data center, or anything else.

Featuring inteviews with CXOs who define "intelligence" in their markets and reveal how their companies drive business efficiencies through ICT.